Data Feed Relationships
We are affiliated with two different data feed groups, Data Feed File and Golden Can Data Feed Integration. There technology allows our viewers not just to see a static ad, but to see the products and even prices of the advertiser. This helps the viewer find exactly what they are looking for before they make their purchase. For the advertiser this gives them a more qualified lead, when the viewer hits their site. The customer already knows what they are looking for and what the advertiser is charging for the product. This is a winning strategy for everone; customer, publisher and advertiser.
Although the companies are similiar in the product they deliver, they have different Instant Page Generator (IPG) formats. Data Feed File has a greater number of advertisers, but the deliver system by Golden Can is better. Their system allows you to customize the number of rows, show prices and select specific categories in a advertisers catalog. The Data Feed File system works fine for one specific advertiser, but does not work with combined advertiers.